InMobi, a provider of content, monetisation, and marketing technologies that help businesses fuel growth, has announced its appointment of Dan Rapaport as vice president of product for InMobi Commerce, an advertising technology platform for retailers and eCommerce companies.
Retail media is one of the fastest-growing ad channels and is poised to capture a significant market share moving forward, with global ad revenue set to exceed that of television by 2028, says InMobi. The demand for innovative solutions, standardisation and differentiation is at its peak in an era where it is increasingly challenging to capture consumers’ attention. The company says Dan's expertise and industry experience will play a pivotal role in propelling InMobi's success in this rapidly evolving landscape.
Dan brings over two decades of product management experience to his role at InMobi. Prior to InMobi, he held key positions at companies such as PubMatic, Yahoo, and AdKnowledge. Most recently, Dan served as the vice president of product, ads & retail media at Firework, a provider of livestream and video commerce solutions for brands, retailers, and publishers.
"We are thrilled to welcome Dan to InMobi. His experience as a product manager and deep understanding of the Ad Tech and retail media landscape positions him perfectly to drive our growth and innovation. Dan's addition to our team will further strengthen our ability to deliver cutting-edge solutions to our customers and allow us to inspire product discovery through InMobi Commerce’s solutions that are loved by Advertisers and Marketers,” says Jimit Doshi, senior vice president and general manager, InMobi Commerce.
Dan holds an MBA and a master's degree in electrical engineering from Stanford, as well as a bachelor’s degree in economics from U.C. Berkeley. A native of the San Francisco Bay Area, he currently resides in Redwood City, California.
InMobi Commerce is a suite of product discovery and monetisation solutions, for retailers and e-commerce companies that are designed to help maximise media-derived revenues. InMobi Commerce says it is a pioneer in launching shoppable videos to retailers, helping them create high-impact shopping experiences, moving immersive product discovery from social platforms back to their owned channels.Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.