The first set of campaigns for major brands including Barclays, HP and Castrol are running across sites including The Week, Auto Express, Evo and PC Pro.
The new native advertising placements are positioned "in-stream", where eye-tracking studies show users focus their attention, across both home and article pages, says Dennis. Clearly labelled as "Sponsored", the native ad units expand when clicked to display creative including video, or click-through to sponsored content.
Elaine dela Cruz, Digital Trading Director at Dennis Publishing said, "Our goal is to deliver an outstanding return on investment to our advertisers and a superb user experience for our readers. Native and content-led advertising is absolutely core to our direct sales proposition.”