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ESI Media bolsters digital capability with new senior appointments

As further investment in its digital capability, ESI Media has created two new roles, appointing Caroline Stent as Digital Business Development Director and Matthew Balch as Head of Mobile.

Caroline was formerly Digital Publisher for Bauer Media’s London Lifestyle titles including Empire, Heat, Closer, Grazia and FHM. Caroline will report to Zach Leonard, ESI Media’s Digital Managing Director. Bringing expertise in digital monetisation and transformation, Caroline will be working closely with ESI’s advertising and digital commercial teams to drive incremental digital revenue growth across ESI titles. She will be tasked with building on the core revenue lines of digital advertising, subscriptions and eCommerce, as well as developing new commercial and strategic digital businesses.

Matthew spent eight years at Dennis Publishing before moving to the specialist mobile agency Somo, and was most recently the Advertising Director for Imagine Publishing. Reporting into Graeme Finneberg, Digital Commercial Director, Matthew will be responsible for driving advertising revenues across ESI Media’s portfolio of smartphone and tablet apps and mobile websites.

Zach Leonard, Digital Managing Director, said: “The record audience growth for,, and their apps and mobile range, brings greater opportunity to our advertisers, partners and affiliates. Caroline and Matt bring vertical consumer category and platform expertise to develop high-yielding marketing and cross-media solutions for our clients and brands.”