The Financial Times has announced the launch of an app version of the FT Digital Edition, a digital replica of the print newspaper designed for easy reading on any device.
The FT Digital Edition, previously known as the ePaper, allows users to skim through curated content published in the print edition of the FT. The app offers a range of new and enhanced features, added the publisher, including headline and article view, offline reading and audio, translation into 25 languages, and an extensive archive dating back 10 years.
Readers can choose between five regional editions, which include FT Weekend and HTSI. The FT Weekend Magazine is also available through the app on a weekly basis to readers outside of the UK for the first time.
“The FT Digital Edition app is the perfect companion for readers who want a sense of completion after consuming their daily news. It offers a curated beginning, middle and end to their FT experience wherever they are in the world,” said Nicola Halstead, director of print subscriptions & digital editions.
Launched as a desktop product in 2015 and then as a standalone subscription in 2020, the FT says it has continued to invest in its ePaper offering to match growing demand, particularly outside of the UK. Globally, FT Digital Edition subscriptions have nearly doubled since 2019, and grown by 88 percent in the US alone.
“Our goal is to captivate new audiences by showcasing the breadth of our content and to reach customers globally where print delivery is not available. The FT Digital Edition represents the sustainable evolution of our flagship print product and will be an integral part of our print strategy for the near future,” Nicola added.
The publisher says the FT Digital Edition is included in the Print and Premium Digital subscription and can be downloaded on Android and iOS.
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