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FIPP Insight Awards – shortlist announced

The 6th FIPP Insight Awards shortlist has been released highlighting the best magazine media research studies published in 2014 or early 2015 that promote the use of magazines as an advertising medium, anywhere in the world.

The FIPP Insight Awards are to be presented on Monday 18 May 2015 at a special awards dinner. The FIPP Insight Forum and Awards takes place 18-19 May in Amsterdam, The Netherlands.

The shortlisted entries are:

* ARI Spain: Magazine Websites: Usage and Perception

* Association of Indian Magazines: Engagement Index for Media

* Axel Springer Germany: Auto Bild Tablet Study

* Condé Nast Spain: The Q Factor

* GIK Germany: Best for Planning

* Immediate Media UK: Generation Wealth

* Immediate Media UK: Hotpoint Ad Effectiveness Research

* Space Belgium: Pulsar 2.a: Strategic Value of Magazine Advertising

* VDZ Germany: Digital Editorial Media

The Awards were introduced in 2010, and have become an important annual FIPP event. The objectives are to publicly acknowledge outstanding research, to spread knowledge about successful studies, and to stimulate ideas for further projects.

The Awards give public recognition to specific studies and their sponsoring companies and research agencies, names of commissioning company, research agency and any other relevant organisation/consultancy.