Forbes EQ on BrandVoice is a space for businesses, entrepreneurs and nonprofit organizations from and serving underrepresented groups to share stories with the Forbes.com audience at no cost through the BrandVoice marketing platform. The new platform launches with five partners – including two nonprofits and three for-profits.
Forbes EQ on BrandVoice offers contributing partners – both nonprofits and for-profits – the opportunity to share storytelling, expertise and thought leadership with the Forbes audience.
Forbes says it evaluates participants on brand content and mission, which align both with the ethos of Forbes’ Representation and Inclusion practice and with one of the four pillars of Forbes EQ on BrandVoice: Inclusive Capitalism; Education, Access and Leadership; Justice and Reform; and Health and Wellness.
The platform launches with two nonprofit participants, Management Leadership for Tomorrow and the National Diversity Council, as well as three for-profit participants selected by the Diversity Marketing Consortium: Malomo, Lumin and Cashdrop, for a period of six months. During this time partners will publish up to three posts per month via the BrandVoice platform and receive one Tweet and one LinkedIn post per month via Forbes’ social channels.
Sade Muhammad, Vice President of Forbes’ Representation and Inclusion practice said: “The launch of Forbes EQ on BrandVoice gives underrepresented for-profit founders, as well as non-profits that advocate for better representation a platform to share their thought leadership. This initiative came together organically as a way to expand Representation & Inclusion within our branded content solutions and allowed us to further our relationship with the Diversity Marketing Consortium. It’s one pathway we're working to drive equity -- and as a content solution, it's intrinsic to the Forbes DNA.”
Cat Colella-Graham, Founder, Founder of Cheer Partners & Founding Member of the Diversity Marketing Consortium, said: “Forbes BrandVoice EQ is a powerful commitment towards leveling the playing field for underrepresented founders. These startups are led by minority and female innovators, and the Diversity Marketing Consortium is excited to work with Forbes to amplify their stories. As a female founder myself, I know how hard it is to succeed when there aren’t enough seats at the table. Today, we add more seats.”
Ruben Flores-Martinez, CEO and Founder, CashDrop said: “I want to inspire people to become entrepreneurs, and to turn a dream into a side hustle and a side hustle into a lifestyle. With a platform like Forbes EQ, I hope to empower future entrepreneurs to bet on themselves and create their dream careers.”
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