Love Thy Neighbourhood is Time Out London’s first podcast series, which sees Time Out London editor Joe Mackertich invite famous Londoners to show him around their favourite part of the city and share their tales and anecdotes about the spots they love. Season one featured Derren Brown in Hoxton, Bimini in Bankside, Sophie Duker in Dalston and many more, added the publisher.
Time Out London says FREENOW’s pre-, mid- and post-roll ads - read by presenter Joe Mackertich - integrate into the podcast and demonstrate brand alignment: Time Out inspires and enables people to experience the best of the city, FREENOW helps you explore all corners of the city.
The second season of Love Thy Neighbourhood will feature two Christmas specials in December and will continue in January. Season one is available to listen to here.
Rob Biagioni, managing director, Time Out Media UK said: “We’re always looking for new ways to connect with and grow our audience, and launching the podcast as a brand new editorial product has proven a real success with tens of thousands of listeners tuning in, as well as engaging with our content across our social channels. Continuing this journey with FREENOW shows the strength of our partnership - having worked together in the past on bespoke campaigns, we can’t wait to continue exploring London and beyond with FREENOW through the second season of our Time Out London podcast.”
Joe Mackertich, Time Out London editor added: “Doing the first series was loads of fun. Best of all, it really resonated with our audience and listeners. I’d like to think that had something to do with me. But I know Love Thy Neighbourhood’s success was down to the strength of the idea, the calibre of the guests and the support given to it by its sponsor. From an editorial perspective, we couldn’t have asked for a better partnership.”
Michelle de Maat, head of marketing at FREENOW UK commented: “FREENOW's partnership with Time Out is such a seamless fit for our brand, and after a successful first season of Love thy Neighbourhood, we're excited to work with the team on a second season - helping Londoners explore their favourite London neighbourhoods with FREENOW.”
The podcast activity is complemented by a bespoke multi-platform campaign developed by Time Out’s Creative Solutions Team. The campaign spans Time Out London digital channels including social video and posts, digital features and CRM, showing how FREENOW helps people to move easily across London and beyond. Each podcast episode wraps up in the guests’ favourite neighbourhood pub which is used as a backdrop for a social video series across Instagram, TikTok and Facebook featuring the interviewees sharing their favourite things to do in the capital.Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.