McPhee joins the FT from Tech Nation where, as marketing director, she led the launch of the newly expanded organisation and its initiatives to support digital entrepreneurs and promote the UK as a destination for digital innovation.
In her new role, McPhee will bring the FT’s brand values and proposition to life, supported by a global team based in Hong Kong, London and New York. Her work will build on the recent launch of the FT’s new brand platform, The New Agenda, positioning the publication at the forefront of debate about the disruption of established corporate and economic models.
Commenting on the appointment, FT’s chief communications and marketing officer Finola McDonnell said: “I am delighted to welcome Tia to the team. She is joining the FT at a pivotal moment as we set the agenda for the next generation of business leaders. Her experience and passion for promoting factual content will be huge assets as we look to the next phase of growth for the FT.”
McPhee said, “I am thrilled to be joining the FT at this exciting time in the brand’s journey. I look forward to building on the momentum behind The New Agenda and its mission to help readers make better decisions in a disrupted business world.”
Before joining Tech Nation, McPhee directed the global brand at the digital subscription sports broadcaster DAZN, recently ranked the world’s top revenue-generating sports app.
Tia spent 12 years at the BBC in several marketing and strategy roles delivering award-winning campaigns. She launched the BBC’s first non-English language news channels in 28 countries, led promotional strategy across all UK news, politics and current affairs content before serving in the commercial arm of the BBC as the head of brand and global campaigns. There she relaunched one unified BBC brand globally.