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Future relaunches FourFourTwo Turkey

FourFourTwo Turkey entered the market in 2006, but now has a new partner: Lobby Lobos Advertising.

Future relaunches FourFourTwo Turkey
Can Elmas: “In a world that is becoming more and more digital, we will lead our competitors again.”

Future says it is looking to further develop the FourFourTwo brand in a football-obsessed nation of 83 million people.

Editor-in-chief, Can Elmas said: “FourFourTwo Turkey has always been the magazine everybody considered to be a guiding light. But in the same way that other football titles went through, it faced significant problems during the digitisation process. We have since agreed to a new economic model that will be an example for all in the new era of FourFourTwo Turkey and Future Plc. In a world that is becoming more and more digital, we will lead our competitors again.”

FourFourTwo Turkey aims to become the first audio-magazine in Turkey, too, working to establish a new relationship with football fans. The editorial department has created the ‘FourFourTwo Reserve Team’, which aims to bring new sports journalists and writers aged 18-24 into the industry and showcase their work to a wider audience.

FourFourTwo branded products and other e-commerce solutions are in the pipeline to help the brand grow, but FourFourTwo Turkey’s fundamental aim is to make a positive contribution to football journalism, say the publishers.