According to Bauer Media: For the duration of London Fashion Week, the Grazia team will move into an exquisitely-curated central London townhouse belonging to Matches, and report live from the shows at London Fashion Week.
Confirming Grazia's position at the heart of fashion, and its brand reputation for being bold, brave and innovative, the editorial team will be using House of Grazia as their central London base to go behind the scenes at London Fashion Week (Friday 15th – Tuesday 19th February) and bring the event to life for their readers. Readers will also be able to log onto graziadaily.co.uk/houseofgrazia to see exclusive video content, pictures and hot-off-the-catwalk fashion reports which will also be shared via Twitter, Facebook, Instagram and YouTube as they happen. All social activity will use the hashtag #HouseofGrazia and @matchesfashion.
House of Grazia will also be holding a series of exclusive invite-only events that will provide Grazia subscribers and Matches clients with a unique opportunity to meet some of Britain’s biggest fashion names first hand. These include British fashion designers Jonathan Saunders, Sophie Hulme and Henry Holland, all fresh from presenting their catwalk shows, as well as Fashion East fashion mentor Lulu Kennedy, MBE and backstage gurus from St Tropez, Nails Inc and House of Holland.
House of Grazia at Matches No. 23 will also open its doors to some of the biggest bloggers in fashion, providing refreshment and pampering, as well as access to these events. Insight and comment from the bloggers will be shared on graziadaily.co.uk to add an additional angle to the London Fashion Week coverage.
London Fashion Week will include House of Grazia at Matches No. 23 in their listings.
Susannah Frankel, Fashion Director, Grazia, said: “We are delighted to be partnering with Matches Fashion on this unique project, allowing our readers to fully experience London Fashion Week, both via graziadaily.co.uk and by visiting House of Grazia at Matches No. 23. The partnership between Matches Fashion and Grazia is a great example of the depth of interaction sponsors can have with their audiences through Bauer Media’s influential brands.”
Tom and Ruth Chapman, joint CEOs Matchesfashion.com, said: “We are delighted to host The House of Grazia at Matches No. 23 – the perfect partnership as we both strive to support and nurture talent wherever possible in our home city. This five day event celebrates the strong relationships we have built with London Fashion Week and provides an innovative insight into the workings of the fashion industry.”