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Mail Metro Media launches £500k innovation fund

Mail Metro Media announced the launch of ‘The Fame Fund’ – £500,000 to be put towards the co-production of innovative, media-first ideas and executions – at its annual Upfront & Centre event for advertisers.

Mail Metro Media launches £500k innovation fund
Dominic Williams: “It’s all about engagement and loyalty.”

With ambitious aims to continue cutting through the noise and fostering creativity, the innovation fund will support collaborative, ground-breaking ideas that get brands noticed across all its platforms, says Mail Metro Media.

The media owner says it has big plans to grow its domains and apps, short form video, social engagement and podcast offerings.

The Fame Fund was announced in front of 400 guests at Upfront & Centre – Mail Metro Media’s annual commercial showcase event. Advertisers were given an exclusive first look at how the business is transforming for the future with its expansion of audiences, first party data capabilities and the investment and diversification of content.

Managing Director – Digital, Hannah Buitekant said: “In today’s digital landscape, the power of our content discoverability is nothing short of transformative. Our editorial teams unfailingly rely on data-driven decision-making, and with the same stroke our commercial teams convert our audience insights into engaged and targeted solutions for advertisers. It’s an incredibly exciting time at Mail Metro Media, with unrivalled opportunities for brands to work with us to leverage our first-party data and the power of influence.”

Radio broadcaster, TV presenter and Podcaster, Jenni Falconer hosted the evening at Tottenham Court Road’s new live events space, HERE at Outernernet, alongside Mail Metro Media’s Chief Revenue Officer, Dominic Williams. An editorial panel, More Than News, featured lively discussion about new product and platform innovations from Head of Podcasts, Jamie East; MailSport Reporter, Charlotte Daly; Metro Executive Editor, Richard Hartley-Parkinson; and i Editorial Director, Amy Iggulden.

Other commercial updates focused on key themes centred around Mail Metro Media’s connections and innovations, before showbiz couple Vogue Williams and Spencer Matthews spoke with Jenni about their social media influence, entrepreneurship, and engaging audiences effectively across multiple platforms.

Chief Revenue Officer, Dominic Williams said: “We are on a very exciting journey at Mail Metro Media right now. We have the biggest and best brands in the business – but it’s all about engagement and loyalty, two things our platforms out-perform the market on day in, day out. I couldn’t be more proud to celebrate what we have achieved and the exciting things to come with our valued advertising partners – without whom, we couldn’t keep investing in the bright future we have ahead.”

The evening concluded with a live DJ set from Vogue. This year’s Upfront & Centre event was once again run as an eco-aware event as the team took sustainability into account with every production element, including the use of a conscious catering company and recycled materials, says Mail Metro Media.

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