Guardian Labs launches Guardian b2b

Guardian Labs has announced the launch of ‘Guardian b2b’ - a new business-to-business section aimed at the Guardian’s community of business owners.

Guardian Labs launches Guardian b2b

Focusing on people in business, the section will highlight the human element of business and cover a range of topics such as growing businesses, entrepreneurs, responsible leadership, technology and work life balance.

The new section is the creation of Guardian’s Labs executive editor, Imogen Fox who has installed an editorial team within Guardian Labs to commission and create pieces - working alongside its commercial features desk, studio and strategists.

It kicks off with a raft of big name launch partners including the Post Office, Facebook, Henkel and Thomson Reuters.

They join existing Guardian Labs partners Vodafone (MEC), Kia Motors UK – Fleet (Havas) and Aldermore who will also have campaigns live for launch.

The site has been developed and led by launch editor Rupert Steiner, who has previously been Chief City Correspondent at The Daily Mail, and City Editor of The Business. He has been shortlisted for both Business Journalist of the Year at the London Press Awards and Press Gazette Awards.

Steiner will head up the editorial team that will bring in news and features from across the Guardian, and keep it updated with fresh content three or four times a day. This will run alongside pieces funded by advertisers that aim to drive real conversation among the business community - ranging from articles, to videos, to podcasts. All content will be clearly labelled in-line with the Guardian’s content funding guidelines, say the publishers.

Imogen Fox, Executive editor, Guardian Labs said: “The new site reflects the demand our business community has for stories that go beyond the numbers and big corporations and focus on the people that drive business. We will explore the human side of how businesses function, improve and innovate with the best in class journalism for our loyal, intelligent and influential readership. I’m delighted to launch with a range of top name brands and campaigns that set a new standard for smart and effective branded content.”

Guardian Labs is the Guardian’s in-house branded content team headed up by executive editor Imogen Fox.

Links / further reading: Guardian b2b