NEWS 

Guardian US appoints SVP Sales

Guardian News & Media last week announced the appointment of Michael Balabanov in a newly created role of senior vice president of sales for The Guardian US.

Guardian US appoints SVP Sales
Michael Balabanov: "I am thrilled to be joining one of the world’s leading news organizations." Photograph: Michael Balabanov

Reporting to The Guardian US and Australia chief executive Evelyn Webster, Michael will oversee the US advertising sales and marketing operation.

On his appointment, Michael said: “I am thrilled to be joining The Guardian, one of the world’s leading news organizations. With its growing readership combined with its distinct purpose and voice in America, The Guardian is wonderfully positioned to capitalize on premium advertising experiences in this market.”

I look forward to working with Evelyn and the team to bring the mission of The Guardian’s fact-based, quality journalism to brands and agencies with full force in America.

Evelyn Webster, chief executive officer, The Guardian US & Australia, said: “Michael has an impressive track record building and leading strong teams to deliver meaningful revenue growth. His role will be critical to The Guardian US - one that ensures we are best placed to continue building upon the advertising success we have enjoyed over the last two years. I am delighted to welcome him to the team.”

Michael joins from Meredith Corporation where he was director of digital sales and has held senior roles at Time Inc, Oath, AOL and Washington Post Digital.