Supported by InPublishing and including speakers such as David Pemsel, chief executive, The Guardian, Alison Dolan, chief strategy officer at News UK, and Pete Wootton, chief digital officer at Dennis and many more, guests will hear case studies, expert talks and keynotes to discover what tools, techniques and models publishers are trialling right now, and the results they are getting from them, says Haymarket.
With Facebook and Google forecast to be in control of around 70% of the UK’s digital advertising marketing next year, say the event organisers, it is essential to plan strategies and discover the challenges of these models in advance. The Campaign Publishing Summit promises the latest ideas on the capabilities and technology needed to increase audience engagement and profits.
The agenda and speakers have been announced. Along with case studies and talks, there will also be interviews, panel discussions and breakout sessions where guests will be able to sit down in smaller groups and learn from experts on a range of topics, from personalising the customer experience to understanding the impact of GDPR on publishers. Brands in attendance include The Times, The Guardian, Hearst UK, Popbitch, Spotify, Archant and Immediate Media.