For wealth managers, independent financial advisers and trustees, the daily inbox can feel like an unmanageable flood, says Incisive Media. Asset managers produce a vast volume of research, insight and market commentary, but finding the best of it amid the deluge has become a job in itself.
Incisive Media has announced a significant upgrade to Investment IQ, its specialist content and lead generation platform, designed to address exactly this challenge. By integrating Investment IQ directly into its flagship editorial brands, Incisive Media says it is creating a single, curated destination within environments that wealth managers, IFAs and trustees already visit and trust, where the best asset manager content sits alongside the journalism they come for.
Rather than trawling multiple websites or managing separate registrations, readers will find the best asset manager content directly within Investment Week, Professional Pensions and Professional Adviser, curated for quality and relevance, the publisher continued.
Tom Wright, executive director at Incisive Media, said: “We’re not just expanding our audience, we’re collapsing the barrier between high-quality, brand-safe editorial environments and high intent lead generation. Arc’s combination of scale, trust, and engagement is extremely hard to replicate.”
According to Incisive Media the upgraded platform will be integrated directly into Investment Week, Professional Pensions and Professional Adviser, with its own dedicated homepage accessible via each brand’s navigation bar. Separate registration will no longer be required, significantly reducing friction for new readers and expanding the audience available to asset manager clients.
Alongside the reader-facing improvements, Incisive Media is announcing substantial upgrades to Investment IQ Pipeline Intelligence, its digital purchasing intent and lead nurturing engine. Incisive Media says the enhanced service provides asset manager clients with a consolidated view of all their marketing activity across the Incisive Media portfolio, encompassing custom content via Incisive Works, native advertising, event sponsorship and Investment IQ content engagement.
The upgraded dashboard sophisticated engagement scoring, incorporating clients’ Ideal Customer Profile (ICP) matching against target account lists, weighting by job function and organisation type, and differentiating engagement signals by content type and funnel position.
Jim McGinty, managing director, said: “Our readers, wealth managers, IFAs and trustees, are inundated with valuable communications, but the sheer volume makes it hard to find what matters. What Investment IQ gives them is a curated service embedded within the brands they already rely on for editorial insight: the best asset manager content, selected for quality and relevance, in a trusted environment they visit every day. And for our clients, that engaged and receptive audience is crucial. Marketers want to know their investment is working, and sales teams want to know who to call. Our constant focus is on driving clear results for our partners, and Pipeline Intelligence gives them the full picture. We’re moving firmly in the direction of delivering sales-qualified leads, not just marketing-qualified ones, and these upgrades represent a real leap forward in delivering tangible, results oriented services.”
The upgraded Investment IQ platform has this week launched across Investment Week, Professional Pensions and Professional Adviser.
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.
