"Adding Group DCA to our already robust digital offerings will position us strategically for continued leadership in health care communication,” said Haymarket CEO Lee Maniscalco. “Group DCA’s products naturally complement our own digital products and services, and our cultures of high-energy creativity and innovation are highly compatible and mutually reinforcing. It is a perfect strategic and cultural fit, one that will help to accelerate our growth."
The assets acquired through the transaction include Group DCA’s proprietary DIAGRAM (DIAlog, GRAphics and Motion) Platform and The Medical Bag, a general interest website for health care professionals, along with the staff to support the business. The website will continue to run as an independent platform that also supports e-detailing programs.
Ron Scalici, the first Group DCA employee to join the organization in 1999 and most recently Chief Innovations Officer at PDI, will oversee Group DCA’s day-to-day operations. Group DCA will operate within Haymarket’s custom medical communications division, PRI Healthcare Solutions (PRI HCS). Group DCA will retain its name, and its operations and services will remain intact.
“Joining Haymarket is an exciting opportunity for Group DCA,” said Scalici. “Integrating our DIAGRAM eDetailing platform and the Medical Bag website with Haymarket’s expansive reach to health care providers will benefit our existing clients as well as Haymarket’s.”
“We look forward to bringing the very best of both organizations - in talent, innovation, and new product development - to our combined roster of pharmaceutical clients,” said Tammy Chernin, Senior Vice President of PRI HCS.
Terms of the agreement were not disclosed. The Group DCA staff will relocate from Parsippany, NJ to join their new colleagues at Haymarket’s Paramus, NJ office.