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Hearst launches Financially Fabulous initiative

Hearst UK yesterday announced its new consumer facing campaign, Financially Fabulous, a combination of content and events tailored to provide women with financial advice.

Hearst launches Financially Fabulous initiative

A recent survey, conducted by Hearst, found that “39% of women say they have no idea where to turn for financial advice” and “70% are worried they will make a poor investment decision.”

Financially Fabulous is a new initiative launching across Hearst UK brands Good Housekeeping, Cosmopolitan, Red, Best, House Beautiful, Country Living and ELLE Decoration offering regular financial content online and in print, as well as through further brand extensions such as books, guides and vlogs. A fortnightly email is launching this week, after thousands of women signed up to join the Financially Fabulous campaign. September sees the first Financially Fabulous event, Speed Date a Money Expert.

Sharon Douglas, Chief Brand Officer, Hearst UK, said: “It’s clear from research with our female consumers, concise and trusted financial advice is missing from their lives. That's unacceptable and we want to change that. Women are living longer, tend to have more gaps in their work history, and also have average lower pay throughout their careers, so quite rightly they want to be armed with the knowledge to make smart investment choices. As the UK’s biggest and most influential publisher in women’s lifestyle we want to empower women to feel confident about their finances, which is why we are providing them with a go-to resource.

“Our deep rooted and trusted relationship with women offers financial service providers, the opportunity to access our vast audience through a lens of trust and positivity. I’m really excited about this new campaign, and hope that alongside trusted financial partners, we can offer consumers the great financial content they crave.”