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Immediate Media to launch Mr Men and Little Miss Magazine

Immediate Media Co, a cross-media special interest content company, announces the launch of Mr Men and Little Miss Magazine, based on the books by Roger Hargreaves.

On the newsstands from today, and aimed at 3-5 year olds this educational title, produced by Immediate’s youth and children’s editorial team transports children into ‘Mr Men and Little Miss’ world. Mr Men and Little Miss Magazine is full of the warmth and humour of the characters which children and parents know and love, says the publisher.

With help from the ‘Mr Men and Little Miss’ characters, the magazine will focus on communication, language and literacy; reinforcing learning from the whole Early Years Curriculum in a fun and interesting way. Mr Men and Little Miss Magazine will have a “clear and uncomplicated style” with bespoke stickers, brand new stories and fresh new artwork.

Each issue will carry two collectable toys of the characters. The launch issue comes with a Mr Bump and Little Miss Sunshine and a poster of all 85 characters and special stickers to add. The magazine will retail at £3.50 and has a variable frequency. The launch will be supported not only by a consumer marketing campaign but Immediate will be producing bespoke branded POS packs for the top 5K independent stores and will be supported in the major retail multiples.

Pauline Cooke, Publisher of Immediate Media Co’s Pre-school titles, said: “We have had lots of fun producing this fantastic magazine with such an iconic brand. A great addition to our robust pre-school portfolio, we know each beautifully designed issue will delight both children and parents with its interactive content and irreverent humour.”

Stephanie Cooper, Editor of Mr Men and Little Miss Magazine, adds: “There is such enthusiasm for ‘Mr Men and Little Miss’ from children and also their parents who have fond memories of growing up with their fun and colourful world. The magazine embraces each of the characters’ personalities so families can learn about their favourites, discover new ones together and laugh along the way.”

Mr Men and Little Miss Magazine will be available at all major retailers and independents around the UK this month.