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Informa Markets Launches New Brand Identity

Informa Markets, a division of Informa PLC formerly known as Informa Exhibitions, this week introduced its new name and brand identity and launched a new corporate website.

Informa Markets Launches New Brand Identity
Charlie McCurdy: “We live and breathe specialist markets.”

This reflects, says the company, the ongoing development and expansion of the business and its focus on enabling the success of its customers and the specialist markets in which they work.

“From Health & Nutrition to Construction, Healthcare & Pharma to Agriculture, Fashion to Hospitality and much more, we live and breathe specialist markets,” said Charlie McCurdy, CEO of Informa Markets. “Informa Markets really brings to life the role we play helping to bring energy, opportunity, growth and success to the specialist markets our customers operate in, and to our customers’ businesses.”

He continued: “The new Informa Markets identity reflects the continued expansion of our services both at exhibitions and beyond the show floor, into data and digital products and specialist content, as well as the expansion of our own business. After combining with UBM’s powerful event-focused brands in 2018, Informa Markets is a single, strong identity that brings together all our teams, partners and customers across our increasingly broad and international portfolio.”

Informa Markets is a leading global platform for industries, specialist markets and communities to trade, grow and engage. It consists of more than 550 international B2B events and brands, as well as specialist digital content and data solutions, with over 4,400 staff based in more than 40 countries around the globe, says Informa.

“Similar to how people and companies evolve, so has our brand identity,” said Richard Brook, Executive Vice President, Marketing, Informa Markets. “It has progressed over the years as we have produced impactful events, brands, digital offerings, a distinctive culture and engaged communities around the globe. The new Informa Markets identity is a fantastic representation of what and who we are today, and how that will develop in the future as we continue to advance and provide platforms that facilitate connections and the best customer experience.”