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The Holmes Report rebrands as PRovoke

The Holmes Report, a global PR and comms industry news website, has rebranded as PRovoke.

The Holmes Report rebrands as PRovoke
Paul Holmes: “The company has not been about one person’s perspective for quite some time, and we needed a brand that reflected the change.”

The news website, which celebrates its 20th anniversary this month, has moved to the new URL of provokemedia.com.

The site aims to assert that “PR is about how organisations behave, not what they say”, with a provocative focus on stakeholder capitalism.

The concept of stakeholder capitalism has seen growing interest thanks to the World Economic Forum’s ‘Davos Manifesto 2020’ and the US Business Roundtable’s ‘Statement on the Purpose of a Corporation’.

PRovoke has an editorial team that spans London, New York, Hong Kong and San Francisco, supplemented by contributors in other markets. The team includes CEO/editor-in-chief Arun Sudhaman; chief product officer/executive editor Aarti Shah; associate editor Maja Pawinska-Sims; and senior reporter Diana Marszalek.

Paul Holmes, founder and chair of PRovoke, explained the reason for the rebrand: “When I launched The Holmes Report in January of 2000, it was a one-man brand in terms of content production. It made sense to put my name on it, because it was a publication that reflected exclusively my beliefs, my priorities, and my news values.

“The reality is we now have an editorial team that spans London and New York and Hong Kong and San Francisco. The company has not been about one person’s perspective for quite some time, and we needed a brand that reflected the change.”

PRovoke was first established as the brand name for the Holmes Report’s Global Public Relations Summit three years ago.

Holmes said: “We try to bring provocation to everything we do, producing content that challenges the conventional wisdom, that urges people to think deeper or differently about the issues facing our profession, that incites behavioural change, and that challenges our own people to ask the tough questions.”

PRovoke will be rolling out new content and site changes throughout the year, say the publishers.