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BusinessGreen is first Incisive brand to showcase digital investment programme

BusinessGreen.com has taken centre stage as Incisive Media kicks off the rollout of a major digital investment project.

BusinessGreen is first Incisive brand to showcase digital investment programme
Jonathon Whiteley: “We decided it was important to maintain investment and momentum during 2020.”

The project, say the publishers, is the reimagining of the publisher’s digital content and user experience as Incisive Media continues to accelerate its customer experience strategy.

The new Businessgreen.com website went live on May 5 with a re-engineered design and customer journey to position the brand for future membership growth, following strong growth in demand for memberships in 2020.

The project is a shared vision across the business for more-effective design to complement enhanced functionality for users – and to support the publisher’s strategy of creating user-focused services, while ensuring the business is match-fit for the challenges that lie ahead.

The project started in summer 2020 and has been delivered almost entirely in lockdown conditions, incorporating intensive week-long design sprints and rigorous user-testing across Incisive’s financial services, sustainability and technology markets.

The BusinessGreen.com launch will be followed by the publisher’s remaining nine brands throughout Q2 2021, including Investment Week, Computing and Professional Pensions.

According to Incisive Media, the project reflects the changing nature of Incisive Media’s revenue mix, and delivers a more-sophisticated membership offering, higher visibility for demand generation, more effective promotion of events and a contemporary look and feel to grow site usage.

“We decided it was important to maintain investment and momentum during 2020, at a time when our digital products became increasingly important to the markets we serve,” said Incisive Media’s CEO Jonathon Whiteley. “We are in a strong position to support our financial services, sustainability and technology markets as they begin re-growing their businesses post crisis. This project is one the many investments we are making to support our audiences and grow our business.”

“The digital team have really pulled together to make it happen, and we have received enthusiastic input from the entire business,” said head of digital John Holt. “It’s doubly impressive when you realise we were all working remotely.”