Andrew will manage 40 creatives alongside a team of digital product managers across the UK, providing creative direction and working with the commercial teams to develop and deliver high-quality ads in print and digital media. The newly created role will also allow him to draw on his extensive experience in display advertising to support Johnston Press’ continued transformation from a print to multi-platform business.
Andrew was previously Creative Director at HarperCollins Publishers UK, where he established an in-house creative services division responsible for apps, mobile and ePub production as well as motion graphics and video production for advertising and marketing campaigns. At Johnston Press he will report to Jeff Moriarty, Chief Digital and Product Officer.
His appointment follows that of Terry McGuire as Senior Director of Brand and Product Marketing in October, and highlights Johnston Press’ continued commitment to building a strong senior team with exceptional digital expertise that will support the future growth of the business, says Johnston Press.
“Having built his career mentoring teams and stakeholders on how to adopt new ways of working for today’s rapidly evolving publishing business, Andrew is the ideal candidate for this newly created role,” said Jeff Moriarty, Chief Digital and Product Officer. “His creativity and passion for display advertising was clear from the moment we met him, and I am excited about the potential of what he can achieve for our digital portfolio.”
Andrew said: “I’m thrilled to be joining Johnston Press. I love working with technology and using it to deliver pioneering creative ideas, so I am very pleased to be a part of the business as it continues to move from print to multi-platform publishing, and to oversee the development of the team during this hugely important period of transition.”
Separately, Johnston Press has also appointed a new Managing Director of National Sales, Liam Reynolds, underlining its commitment to delivering local advertising on a national scale. Liam Reynolds, previously Commercial Director at Exterion Media, will report to John Bills, Group Managing Director, and replaces Richard Bogie, who recently left the businesses after thirteen years.