Launch: Eat Healthy

River has announced the launch of its first owned media - Eat Healthy magazine, which it describes as a new omni-channel brand, spearheaded by a gorgeous new print product.

Eat Healthy is the magazine for people who want to do just that – eat healthy – with maximum taste and variety, minimum time and effort.

Its key focuses of food, health and fitness tap directly into the zeitgeist and have masspirational appeal, says the River Group.

It understands that there are many reasons for wanting to eat healthy: eat healthier versions of the food you love, eat to beat an illness, free from recipes to suit a specialist diet, and weight management – all within the constraints of a busy lifestyle.

Eat Healthy is jam packed, say the publishers, with user-friendly recipes, expert advice articles, bite-sized tips and absorbing reads – in a premium, accessible, value driven, feel good package. Its design is similarly engaging, with an exciting look and feel and easy-to-use format.

Every issue of Eat Healthy comes with four free tear-out-and-keep ‘Cheat Healthy’ recipe cards, giving readers quick and easy meal ideas which require no more than five ingredients.

For its launch issue, Eat Healthy features an eye-catching cover flap, setting out what makes Eat Healthy different and exciting.

River says: “Every issue of Eat Healthy will feature a fabulous gatefold cover. It takes our delicious cover recipe and extends it with accompanying recipes for a meal to share with family or friends. This theme continues on the reverse of the gatefold which shows an extended table with a complementary pudding. For issue one, the reverse of the gatefold also invites readers to join The Eat Healthy Club and features a letter from the editor.”

“This content will be available across a plethora of digital platforms including Facebook, Twitter, Instagram and Pinterest and will be supported by a dynamic new club. The Eat Healthy club is full of exciting perks and privileges for our members, and all for free! The VIP access allows members extra recipes and articles, the chance to be part of our reader panel and direct access to the team. Also, the chance to win loads of great prizes from spending time with the EH Editor, to helping us shoot the next cover!”

Ceri Moorhouse, Eat Healthy Editor, says: “Interest in healthy eating is huge and growing, and with so many new names and products launching all the time, it's a massively exciting time to be heading up a new healthy eating magazine and working so closely with some great experts and brands.”

Ceri is former editor of Natural Health, Your Fitness, and Great British Food.

Claire Irvin, Editorial Content Director, says: “The launch of Eat Healthy is a bold and exciting move, based on River’s in-depth experience of the health and food markets. It also underlines our belief in print as a dynamic part of the Omni-channel content mix. Combined with a lively, targeted and inclusive digital strategy, we are looking forward to celebrating Eat Healthy’s success with some of its delicious and unique recipes!”

In the first issue:

* First look at River Cottage’s brand new book, River Cottage Gluten Free by Naomi Devlin, plus expert free-from Q&A with Naomi Devlin.

* Celeb Q&A interview with Simon Rimmer, Sunday Brunch presenter and chef.

* Trend column from Rose Lloyd Owen, co-founder of the feel-good festival, Fare Healthy

* Interview with Sarah Wilson, author of I Quit Sugar and former editor of Australian Cosmopolitan, plus recipes from her new book, Simplicious.

* Recipe extract from James Duigan, world renowned health and fitness expert and founder of Bodyism (new book, Clean and Lean for Life).

* Exclusive 16 minute weight loss workout from Ruben Tabares, PT to the stars.