Meetrics receives MRC Accreditation for its anti-fraud product

Meetrics has become the first European firm to be granted full accreditation by the US-based Media Rating Council (MRC) across both anti-fraud and viewability – including in-app environments.

Meetrics receives MRC Accreditation for its anti-fraud product

Meetrics – an ad verification company – has just been granted MRC accreditation for its anti-fraud product covering desktop and mobile traffic, which the MRC defines as “Sophisticated Invalid Traffic detection and filtration.” The firm was also granted accreditation for viewability measurement across mobile web and in-app environments, adding to its previous certification for desktop viewability covering both banner and video ads.

“We congratulate Meetrics for meeting the rigorous requirements necessary to earn MRC accreditation for its viewable impression measurements across mobile web, mobile in-application and desktop platforms,” said George W. Ivie, executive director and CEO of the MRC. “Likewise, Meetrics’ accreditation for SIVT detection and filtration in desktop and mobile web environments places it among an elite group of industry leaders who have earned this distinction for this range of measurement functions.”

“Ad fraud is a growing threat for advertisers who are now rightly demanding the highest possible standard of accountability,” said Philipp von Hilgers, Meetrics’ co-founder and managing director. “The MRC’s rigorous review process is testament to such high standards provided by Meetrics’ Ad Attention Suite for these accredited metrics.”

Meetrics helps companies manage the quality of ads across four key areas: viewability, fraud prevention, audience verification and brand safety.

Links / further reading: Meetrics