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New partwork: The Art of Cross Stitch

The Art of Cross Stitch, a new weekly partwork from Hachette Partworks, goes on sale 28th December.

According to distributors Marketforce: The Art of Cross Stitch delivers a wide range of designs for the home or to gift, which appeal to stitchers of any skill level. We've got all the inspiration and best practical advice for stitchers to indulge in their passion, and issue by issue, they can create 4 beautiful cross-stitch canvases with the collection's exclusive charts and colourful threads.

Details:

Publisher: Hachette Partworks

Target Market: Women 30-60

Onsale: Wed 28th December 2016

TV Advertising: £1 million campaign starts 27th Dec PM

Part 1 of this launch will be on a smaller magazine sized footprint.

No of Parts: 90 Parts

RSV value of 1 customer who completes collection: £236

Frequency: Weekly

SOR: Fully SOR

Part 1 is priced at 99p and goes on sale 28 December.

Part 2 is priced at £1.99 and goes on sale 11 January.

Part 3 is priced at £2.99 and goes on sale 18 January.

All subsequent parts are priced at £2.99.