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Newsquest assesses Mediaforce option

Newsquest Media Group, one of the UK’s leading regional media groups, has commenced a period of consultation with staff in its national sales function regarding a proposal to transfer this activity to Mediaforce.

All Newsquest’s National Media Sales employees will transfer under TUPE regulations. Chris White-Smith, Managing Director at NMS, will be leading the project and if implemented, will join the Mediaforce management team.

Henry Faure Walker, Chief Executive at Newsquest said: “If implemented, this proposal opens up increased revenue opportunities and greater efficiencies by integrating our existing agency sales talent into the largest regional media sales house in the UK. We believe this move will not only benefit Newsquest but also the industry as a whole, by creating a more joined up national sales proposition for agencies and national brands to buy regional media across the UK.”

Malcolm Denmark, Chairman and Chief Executive at Mediaforce said: “We are delighted to have been selected to potentially add Newsquest’s first class portfolio to our national sales armoury, and look forward to consulting with Chris and his team to bring the transfer to a positive conclusion in the weeks ahead.”