Time Inc. (UK) was a big winner at this year’s event, taking home five awards in total, including the Customer Direct Marketing Team of the Year accolade.
Porter Magazine from The Net-A-Porter Group was named Customer Direct Magazine of the Year, while the Customer Direct Marketer of the Year Award went to Georgina Mahaffey of Bauer Media.
Other companies to be recognised with an award for their excellent work in direct and digital marketing were Dennis Publishing, Future, Immediate Media Co, and Reed Business Information.
A total of 12 awards were handed out at the ceremony, which took place at the Jumeirah Carlton Tower Hotel in London’s Knightsbridge on November 18 following the all-day PPA Customer Direct conference.
Nicola Rowe, PPA Director of Circulation and Member Services said: “Our congratulations go to all the winners and finalists in this year’s PPA Customer Direct Awards. Subscription offerings are becoming an increasingly important part of the revenue mix for PPA members at a time when the marketing of content across many platforms is becoming increasingly complex. The winners of this year’s awards really impressed our judges with the skills and techniques they are evolving to successfully engage and grow audiences for the consumer magazine and business media brands that they represent.”
Winners of the 2015 PPA Customer Direct Awards:
OFFLINE CAMPAIGN OF THE YEAR
Farmers Weekly, Reed Business Information
INTEGRATED CAMPAIGN OF THE YEAR
Land Rover Monthly, Dennis Publishing
IN-MAGAZINE PROMOTION OF THE YEAR
Match Of The Day Insert Testing, Immediate Media Co.
CUSTOMER RETENTION STRATEGY OF THE YEAR
Metro Migration, Immediate Media Co.
BEST USE OF DATA
woman&home Data & CRM, Time Inc. UK
ONLINE MARKETING CAMPAIGN OF THE YEAR
Magazinesdirect.com Christmas Campaign 2014, Time Inc. UK
EMAIL CAMPAIGN OF THE YEAR
Customer Email Campaign of the Year, Time Inc. UK
E-COMMERCE CAMPAIGN OF THE YEAR
Structured Testing On Magazinesdirect.com, Time Inc. UK
BEST SUBSCRIPTIONS PROMOTION ON A SMALL BUDGET
Easter Digital Campaign, Future
CUSTOMER DIRECT MARKETER OF THE YEAR
Georgina Mahaffey, Bauer Media
CUSTOMER DIRECT MARKETING TEAM OF THE YEAR
Time Inc. UK
CUSTOMER DIRECT MAGAZINE OF THE YEAR
Porter Magazine, The Net-A-Porter Group