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PPA Customer Direct Awards - Winners Announced

The annual PPA Customer Direct Conference and Awards took place on November 17 at the Jumeirah Carlton Tower Hotel.

PPA Customer Direct Awards - Winners Announced

Hosted by comedian Suzi Ruffell, the evening recognised the efforts of direct and digital marketing professionals across 13 categories.

“These particular Awards celebrate the very best direct and digital marketing professionals in magazine media and it is genuinely exciting to see such truly innovative work right across the entire spectrum," said PPA CEO Barry McIlheney on the night. “Our judges – as always – had a very difficult time in choosing the winners for these hotly contested awards.”

The winners:

OFFLINE MARKETING CAMPAIGN OF THE YEAR

Today’s Quilter, Squaring the Circle: The Fight for Revenue, Immediate Media

Highly Commended: Pellpax gift incentive, Air Gunner magazine, Archant

EMAIL MARKETING CAMPAIGN OF THE YEAR

Targeted. Segmented. Automated. Data Driven. Brilliant., Dennis Publishing

IN-MAGAZINE PROMOTION OF THE YEAR

Simply Crochet, Crochet-Along: Hooked in for the Long Term, Immediate Media

BEST USE OF DATA

Annual Bundle (App Portfolio), Immediate Media

Highly Commended: Christmas Launch Email Campaign 2016, Hearst Magazines UK

INTEGRATED MARKETING CAMPAIGN OF THE YEAR

Cyclist, Cobbles and Climbs: The Race for the Yellow Jersey, Dennis Publishing

BEST SUBSCRIPTIONS PROMOTION ON A SMALL BUDGET

Summer Sale 2016, Hearst Magazines UK

DIGITAL MARKETING CAMPAIGN OF THE YEAR

January Sale, Immediate Media

CUSTOMER RETENTION STRATEGY OF THE YEAR

Building a Smart and Stylish Loyal Subscriber Base, PORTER magazine, The Net-A-Porter Group

BEST USE OF E-COMMERCE

E-commerce Future, Motor Sport magazine

CUSTOMER DIRECT MAGAZINE OF THE YEAR

Country Walking, Bauer Media

SUBSCRIPTIONS REVENUE INITIATIVE OF THE YEAR

The First News iHub, First News

SUBSCRIPTIONS TEAM MEMBER OF THE YEAR

Hannah Manning-Swallow, Dennis Publishing

SUBSCRIPTIONS TEAM OF THE YEAR

Hearst Magazines UK