Campaign says the focus on digital, which will include a major website redesign, reflects audience habits as Campaign’s online subscriber base has grown significantly since before the pandemic.
All of Campaign’s UK subscribers are now digital and fewer than 20% have been opting to take print as well, added the publisher.
Following the end of the quarterly print edition, Campaign says it will continue to produce its longstanding, flagship editorial features, including School Reports, Power 100 and The Lists, in digital form while also expanding the programme of online content for its two subscription tiers – The Information and The Knowledge.
Campaign says it will revamp its UK website in early 2024 as well as invest in its data-led products, which include business tracker Campaign Advertising Intelligence.
The additional investment in Campaign’s digital journalism comes at a time of significant growth and industry recognition for the brand, expanded the publisher, which launched as a weekly print title in the UK in September 1968 and has become one of the world’s leading editorial titles for the advertising industry.
Campaign now operates in nine markets globally, the publisher continued, after recently acquiring Toronto-based The Message, which will become Campaign Canada next year, as part of a global expansion plan.
Campaign is planning to move into other new markets to add to its existing network of websites in the UK, the US, Asia-Pacific, India, China, Japan, the Middle East and Turkey.
Campaign says it has also won a string of UK publishing awards this year in recognition of its editorial and commercial performance. These include Media Brand of the Year (Business Media) at the Professional Publishers Association (PPA) Awards and Online B2B Media Brand and Online B2B Editorial Team of the Year at the Association of Online Publishers (AOP) Digital Publishing Awards.
Declan Gough, senior business director of Campaign UK, said: “Campaign has been inspiring, informing and entertaining the advertising industry for over 50 years. Switching to a fully-digital model will allow us to continue to innovate how we deliver our content to best suit the needs of our audience and advertisers.”
Campaign’s portfolio includes its website, daily email bulletins, a weekly podcast, live events, including the Media360 conference in Brighton, and awards, including the Campaign Agency of the Year Awards, Campaign Big Awards and Media Week Awards.
Recent innovations have included a Cannes Lions daily global podcast, hosted by Campaign’s editors from around the world at the annual festival of creativity, a sold-out Generative AI Breakfast Briefing event at the Curzon Soho in London, and the debut of Campaign TV from a studio in the Twickenham headquarters of Haymarket, the parent company of Campaign.
The publisher says the last quarterly UK print edition will be published in autumn 2023.Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.