Sajeeda Merali, CEO PPA said: “The government’s update on subscription models under the Digital Markets, Competition and Consumers Act is a welcome step forward after a lengthy delay. We are particularly pleased that the PPA's engagement has led ministers to confirm a 12-month implementation period, giving publishers the necessary time to adapt and ensure full compliance.
“Subscriptions are one of the most important and fastest-growing revenue streams for publishers, enabling a direct relationship with audiences without reliance on intermediaries. This model underpins the continued investment in high-quality, trusted editorial content and the communities these brands serve.
“However, we are disappointed by the decision on renewal cooling-off periods for digital services. Retaining refund requirements at this stage leaves publishers commercially exposed, particularly where audiences can access time-sensitive, high-value content, such as major cultural moments like London Fashion Week or in-depth B2B industry reports, before cancelling and claiming a refund. In these cases, publishers have already incurred the full cost of creating that content, making them especially vulnerable to churn.
“This presents a real challenge for publisher brands that are investing in premium digital products and subscription growth, and risks undermining a model that supports sustainable, independent publishing.
“The PPA will continue to work constructively with government and partners across the creative industries to ensure the final framework strikes the right balance between consumer protection and a commercially viable future for publishers.”
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