The continued and deepened partnership helps PressReader carry out its mission to empower and enrich curious minds by bringing a universe of quality content within reach, says the company.
The two parties’ initial partnership was first announced in February 2022, with The Economist joining PressReader’s catalog of content. As part of the expanded partnership agreement, PressReader will become the exclusive third-party digital replica distributor of The Economist, in the public library, hotel, aviation, marine and healthcare spaces. PressReader will also help drive group subscription adoption across these verticals for the magazine’s digital products and content, including economist.com and The Economist and Espresso apps, driving more opportunities for increased readership and additional monetization. By leveraging PressReader's business partner network in these channels, The Economist will be able to expand its reach to millions of readers worldwide, says PressReader.
“Our growing and deepening partnership with The Economist is a continuing testament to PressReader’s new ways of partnership with content producers, as well as our unique expertise in digital content distribution. Our technology and business approach offer the ability to engage with potential subscribers and global readers through our vast network of partners in over 150 countries,” said Ruairí Doyle, CEO of PressReader Group of companies: “We are proud to provide users with a premium reading experience and access to the prestigious and award-winning content The Economist produces in our support of quality journalism.”
“We’re delighted to strengthen and expand our strategic partnership with PressReader,” said Bob Cohn, President of The Economist: “This next phase helps us bring content from The Economist – trustworthy, fair-minded, fact-checked journalism that readers can rely on in a polarizing world – to new and diverse audiences in the PressReader network.”
The deal will come into effect on January 1, 2023. In the meantime, readers can continue to access The Economist via PressReader in public libraries and across the travel and tourism space around the globe.
You can find out more about PressReader in our Publishing Services Directory.
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