Adaptris Group is a fast-growing supply chain integration and e-solutions company, says RBI. It has a focus on the agriculture and food industry network via its First 4 Farming brand as well as through DBT, a division that provides solutions to the animal health sector. Other industries, such as aviation and electronics, are also served via its Adaptris brand.
David Wilson, RBI Managing Director said: “Reed Business Information is excited about expanding its e-solutions business. Our Agriculture Group has had a long-standing partnership with Adaptris, its First 4 Farming and DBT divisions, and the two businesses are a perfect fit. We feel that by combining our technologies and industry knowledge we can create new products and services and provide the best solutions for our customers.
“This acquisition continues RBI’s strategic priority of focusing on data services business, paid content and growth markets.”
Nick Evans, Managing Director of Adaptris says: “We are very excited by the opportunities that RBI’s acquisition of Adaptris Group presents. Since the formation of F4F Agriculture and Adaptris in 2000 the business has grown rapidly and now delivers services and products to nearly 2500 customers around the world. However the pace and scale of change that we are seeing in the agricultural market at present is delivering huge opportunities to provide our newly combined customer base with new and exciting products and solutions.
“With the backing of the RBI global organisation and its immense agricultural pedigree and market leading brands we will be able to execute on those opportunities faster than we could do alone, whilst remaining an independent and objective partner for our customers.”