Earlier this year, REED approached Redactive with a view to creatively presenting its thought-leadership. Video, with its unparalleled value as a content medium, was the obvious channel through which to convey the best practice message, says Redactive.
The reputation of REED and the significance of the subject matter enabled direct communication with key players in procurement and supply, and the campaign attracted support from industry leaders who became enthusiastic participants in the project.
The insight of these high profile procurement professionals has been captured in part animated/part interview style short videos which aim to get to the heart of what achieving success in the sector really takes. The content, which provides advice to potential candidates in a creative and engaging manner, is available in the Blog section of the Reed Global website. A social media off-shoot campaign, which includes clips of the interviewees giving their top three career tips for aspiring procurement professionals, aims to catch the attention of those interested, or starting out, in the industry.
REED Marketing Analyst, Joseph Riordan, has worked closely with Redactive on this project: "We approached Redactive to create a video series providing engaging career advice to aspiring procurement professionals and demonstrating our expertise in this industry. The videos have been produced to the highest quality and creatively fulfil the brief we submitted. Redactive have been swift and attentive throughout the process and their extensive network has enabled us to increase our reach and promote the video across a range of relevant channels."