The new partnership will see Intermedia manage the subscription marketing and fulfilment for Redan’s latest launch, I Know! magazine which goes on sale on 25th July.
I Know! will be using Intermedia’s full subscription bureau service, including customer services, account management and analytics.
Commenting, commercial & marketing director Jamie Wren says: “We are delighted to be appointed by Redan to support such a fantastic and well researched new magazine brand, further extending Intermedia’s reach into the children’s subscription market and we look forward to another strong and long lasting partnership.”
Julie Jones, managing director of Redan added: “For our first foray into subscriptions sales in the UK we were looking for a company that had experience of the children’s market, specifically in providing advice and assistance in online marketing and selling into schools. The team at Intermedia are a pleasure to work with and we have found their clear communication and insights into the subscriptions business invaluable.”
You can find out more about Intermedia Brand Marketing in our Publishing Services Directory.