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River Group appoints Claire Irvin

Claire Irvin, Bauer Media’s Editor-in-Chief, is to join The River Group Publishing as Editorial Content Director.

As one of the UK’s most successful magazine editors, Claire will join River from Bauer Media where she has worked as Editor in Chief heading up the digital reinvention of its parenting portfolio. She has also been Editor of SHE, Sugar and ELLE Girl, Editor-at-Large of Grazia, Acting Editor of Company, and editorial consultant for women’s glossies such as Red and InStyle.

In her new role, Claire will work across River’s portfolio of clients including Superdrug, Honda, Weight Watchers, and Holland & Barrett. The role is responsible for editorial rigour, quality, innovation and creativity across all content channels including mobile and video.

Nicola Murphy, River’s CEO, said: “We are delighted to welcome Claire to River. She brings with her a fantastic pedigree and a wealth of experience that will prove invaluable to our clients and the wider team as we continue to develop our business in 2015 and beyond”

Claire said: “I'm really excited to be joining River at this dynamic time for both the agency and for the content marketing industry. As the world wakes up to the impact of expertly crafted content I'm looking forward to combining my experience in creating award-winning magazines and game-changing omni-channel consumer engagement with a deep understanding of what brands need from both.”