The name for the campaign was inspired by hit TV series The Handmaid's Tale and the well-known phrase 'under his eye'.
The partnership will be announced in this week's magazine, where the team will launch their own panel of female film critics who are committed to reviewing film through the female gaze.
Stylist will run a competition to find the new generation of female film critics, asking aspiring reviewers to enter via the magazine or website. The winners will receive a regular review slot within the brand, mentoring from leading female critics and the opportunity to attend a major film festival on behalf of the brand. The reviewers will also have the opportunity to write regular content for the Stylist website, magazine and video Under Her Eye franchises, says Stylist.
The initiative comes following a recent study which revealed that just 22% of film reviewers are female, and just 4.1% of those are women of colour.
The issue, out on Wednesday 8th August, takes a reflective view on the current state of the film industry, showing the lack of women reviewers and emphasis on male achievements in reviews. It also highlights the positive impact that diversifying the film industry can have, through helping others to gain a greater understanding of each other through diversified perspectives.
The initiative comes following Stylist's 'Visible Women' commitment this year, which aims to bring to the forefront women's ability, power and equality in all areas of life, emphasising the true capabilities of women and place them as equal, say the publishers.
