Sun European Partners acquires River Group

An affiliate of Sun European Partners yesterday announced the acquisition of the River Group Ltd, a full service, leading UK content marketing agency.

The intention is to form a new partnership in the magazine and content sector with The Polestar Group. The companies will remain independent but will work closely together on specific retail and brand projects.

Established in London in 1994, River provides high profile consumer brands with a wide range of marketing services, helping them to devise content and manage its delivery to their consumers via printed matter, on-line, digital, email and social media.

Nicola Murphy will continue in her role as CEO of The River Group and maintain an economic interest in the business.

Jordan Wadsworth Principal Sun European Partners, commented; "Sun specialises in the purchase of market leading companies and creating relationships between symbiotic businesses which will positively effect their growth and which will deliver positive benefits to their customers and staff."

Barry Hibbert, CEO of Polestar, said; “I am looking forward to working with River Group. This partnership will greatly enhance our services and proposition to retailers and brands we already support as well as a growing list of new clients.”

Nicola Murphy, CEO of River Group, said; “We will reap the benefits on behalf of clients and staff of being part of a bigger group. There are many synergies in service capability and I look forward to adding to River’s services with the backing of a strong financial owner.”