Time Inc invests in Snap Fashion

Time Inc (UK) announces today that it has made a strategic investment in Snap Fashion, a visual search business specialising in fashion.

Hailed by some in the media as the future of online shopping, Snap Fashion allows consumers to search, browse and purchase fashion items that are inspired by photos they’ve found online or taken on their mobile devices. Its visual search technology solves the everyday dilemma of trying to find the pieces consumers have in mind – at the prices they can afford.

Time Inc UK CEO Marcus Rich says: “With Marie Claire, InStyle and Look, our fashion content is renowned, and this investment helps us to extend our relationship with fashion-loving audiences. This investment will deliver strategic benefits to our portfolio and reinforces our focus on the 16- to 34-year-old audience as a key group for our growth, as demonstrated by our announcement of the transformation of NME.”

Time Inc UK digital director Neil Robinson, who will be taking a seat on the Snap Fashion board, adds: “Snap Fashion has the potential to revolutionise online shopping, and this investment will transform the e-commerce capabilities of our fashion brands. We have been hugely impressed by founder Jenny Griffiths and the opportunities we have to take Snap Fashion into new retail sectors and services for advertisers. We are very excited about the new initiatives we will be working on together in future.”

Snap Fashion was invented and developed by computer science graduate Jenny Griffiths – a self-confessed “geek-chic” CEO. The news follows hot on the heels of her MBE for services to fashion.

Jenny Griffiths says: “I am incredibly excited about the strategic investment that Time Inc has made, as it will allow both companies to flourish in a competitive landscape. I’ve always had huge respect for Time Inc and the reach and influence of its portfolio within the fashion community. I look forward to working together for many years to come to develop ways of monetising content beyond traditional advertising.”