The initiative, which launched this week, gives subscribers access to exclusive offers, giveaways and prizes at no extra cost.
Launch partners for the scheme include Hotel du Vin, Flowers Direct, Fitness First, PhotoBox, Prezzybox, Virgin Wine and War Horse at the New London Theatre.
Bea Montoya, acting consumer marketing director, says: “Rewards gives added value to our subscriptions offering, and will incentivise loyalty. We have a fantastic range of launch partners and we’ll be adding to these all the time.”
Time Inc UK is promoting Rewards with email marketing to its magazine and digital editions subscribers, in addition to other digital marketing efforts. There will also be promotions running within the magazines from April.