Apple launched Apple News+ in the US and Canada in March and is now extending the service to UK consumers. Content from The Times, The Sunday Times and their associated magazines will be made available as part of the Apple News+ subscription, bringing new audiences to the titles and driving additional revenue.
Apple News+ subscribers enjoy personalised access to hundreds of popular magazines, leading international newspapers and digital publishers in a convenient and curated experience within the Apple News app, says News UK.
News Corp Chief Executive Robert Thomson said: “We are proud to partner globally with a company that truly believes in the profundity of provenance and that there should be a premium for premium journalism. Apple has acted positively, honorably and decisively to change the digital landscape, while other gatekeepers, such as Google, prefer hype and hypocrisy.”
News UK CEO Rebekah Brooks said: “Apple recognises the value of our world-class journalism. We believe this agreement benefits both sides, bringing new revenues to News UK as well as an opportunity to reach a wider audience. The Apple News+ subscription service is the next step as we evolve our digital strategy.”
Editor of The Times, John Witherow said: “With this agreement The Times builds on its history of innovation and experimentation. We want our world-class journalism to reach as wide an audience as possible while reinforcing that quality journalism should be paid for.”
Editor of The Sunday Times, Martin Ivens said: “The breadth of The Sunday Times means that we already have a wide base of subscribers, with more than 300,000 people choosing to access our full digital service. This Apple agreement will allow many more people to sample our brilliant journalism in a new and different reading experience, which we hope will be a great success.”
The Wall Street Journal, also News Corp owned, was among the founder titles to join Apple News+ in March this year when the service debuted to US and Canadian consumers. Apple is also launching the service in Australia and will include News Corp Australia’s portfolio of national, metropolitan and regional newspapers including The Australian, The Daily Telegraph and Herald Sun.
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