The unlimited web-based access is available as a member-only privilege, enabled by Exact Editions’ new white labelling solution. Access to the service is entirely controlled by Warners, though the content is managed, updated and delivered by the Exact Editions platform.
The archives include the standard functionalities of the Exact Editions platform, including linked content, a comprehensive search facility and the ability to cite and share individual pages. The new white label solution removes the need for a double log in, providing a simpler customer journey for Painters Online members, and a one-stop solution for the publisher.
Nicola Lumb, Digital Marketing Manager at Warners, said: “It’s been a delight working with Exact Editions in order to provide this service that adds so much value. Access to the magazines is intuitive and I have no doubt that the community members appreciate being able to browse through back issues at their leisure.”
Managing Director of Exact Editions, Daryl Rayner, commented: “The magazine component of the Painters Online membership slots into the website seamlessly. We’re looking forward to providing similar white label solutions to many more magazine publishers in the future as the popularity of membership models rises.”