WoodWing strengthens partnership with SPRYLAB

WoodWing Software and SPRYLAB have announced a milestone in their partnership. SPRYLAB’s Purple DS mobile app creation software is now integrated with WoodWing’s Enterprise solution.

WoodWing strengthens partnership with SPRYLAB

With this integration, says WoodWing, publishers can create their content directly in Enterprise’s ‘Content Station’ and publish stories easily to their mobile app. No technical skills required.

Major global media corporations have already implemented WoodWing’s Enterprise with SPRYLAB’s Purple DS as an end-to-end solution. They can now efficiently create content using Enterprise’s workflow capabilities, and then publish that content into a mobile-optimized, branded format.

This way of working not only allows media publisher to create a story in the Content Station digital editor and publish as an individual article, but they can now publish the content from an entire print issue onto their app, in just one click. The joint collaboration provides a quick and flexible solution in which the digital publishing workflow and publishing platform act as one, say the two companies.

Stephan Heck, CEO at SPRYLAB: “Well-structured data is the key for multi-channel publishing of the future. Workflow plays an important role in this area and WoodWing offers great software and streamlined workflows that can even be customized to the customer’s satisfaction. This joint collaboration helps us both reach our full potential. Because of that, we can leverage the full power of multi-channel publishing to our clients.”

Jan Roos, CEO at WoodWing: “While the publishing world is becoming more and more digital, we want to provide our clients with a fast way to produce and publish their stories on multiple devices with minimal impact on their workflows. SPRYLAB offers beautiful apps that are easy to use. Therefore, we are very pleased to work together and complement each other to optimize our customers’ workflows and platforms.”

Whether it’s simple PDF to app publishing or mobile-optimized publishing for phone and tablet, using the two systems together, a variety of workflow options are possible, says WoodWing and SPRYLAB.

Links / further reading: WoodWing Software, SPRYLAB