Mark Allen Group partners with BlueToad for digital editions

BlueToad this week announced a new partnership with the Mark Allen Group, to create digitally responsive editions.

Mark Allen Group partners with BlueToad for digital editions
Paul Creber: “We needed a solution that would provide a top of the range mobile experience.” Photograph: NordWood Themes on Unsplash.

Founded in 1985, the Mark Allen Group started with just two magazine titles but has since grown to be a diverse media organisation boasting one of the largest portfolios in the media landscape.

BlueToad says that its responsive solution offers a mobile-friendly layout that is both easy to use and visually appealing. The customisation options for each magazine’s menu, as well as branding opportunities, allows the publisher to improve its audience reach and brand engagement.

“Our content experience platform gives publishers extra bells and whistles to work with in order to define and enhance their brands,” said BlueToad CEO, Paul DeHart. “Having been in business for 35 years, the Mark Allen Group has grown tremendously and is clearly continuing to evolve to meet readers’ needs. The introduction of a solid digital offering was a clear next step as more and more people are consuming trustworthy magazine content through phones and tablets.”

BlueToad allows publishers to incorporate media, such as audio and video to accompany articles. The Mark Allen Group is using Amazon’s Polly text-to-speech technology in order to give readers another way to enjoy content on the go. BlueToad has also made the process easy for Mark Allen by leveraging their print files and minimal other assets to create rich and engaging editions, says the company.

“With so many readers using their phones to engage with our brands, we needed a solution that would provide a top of the range mobile experience,” said Paul Creber, Director at Mark Allen Group. “BlueToad has provided us with a partnership that allows us to get the most out of our content. While we started with just 17 of our titles, we quickly accelerated the transition of other titles and already have over 40 brands taking advantage of the BlueToad Platform with more to come.”

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