Curation has emerged as a critical weapon in the arsenal of publishers looking to boost control, transparency and efficiency in the programmatic supply chain, says Dan Owens, CCO of curation platform Multilocal.
Mail Metro Media, the advertising arm of dmg media, has announced the launch of ‘The Diversity Factor’ – new community-based research for advertisers.
Benedict Ransley has been appointed as the head of marketing for NME Networks, he will take up the new role on September 1st 2022.
Verasity, an adtech company that prevents invalid traffic across digital video advertising, has announced inclusion of its VeraViews ad stack in the IAB’s Global Vendor List (GVL).
Although total UK marketing budgets grew at a solid pace in Q2 2022, with strengthening economic headwinds, UK companies’ financial prospects deteriorated sharply, contributing to cuts in adspend forecasts.
Native advertising, or sponsored content, is becoming a key part of modern marketing and as with any ad campaign, it is important to measure its performance accurately.
Their partnership aims to integrate viewability and contextual capabilities to offer clients the opportunity to enhance scale, reach and campaign performance.
New study from Playground xyz illuminates the nuanced interplay between context, creativity and attention for advertisers.
Future plc’s latest data shows the cost of living crisis is the number one concern for the UK public, yet 61% are quietly optimistic their spending will return to normal.
The Guardian is the latest UK publisher to join Google News Showcase.
Email ad server and SSP, Passendo, has partnered with audienzz, a media company based in Zürich, Switzerland, to launch a newsletter advertising network in Switzerland.
The cyber safety and intellectual property protection company will help Horizon Media to prevent ads ending up on pirate sites.
LOCALiQ, part of Newsquest Media Group, has launched a survey to detail the state of digital marketing in the UK.
One publishing brand that seems to have nailed ecommerce is Marie Claire, both in the UK and, more recently, in the US. Ciar Byrne looks at its winning strategy.
Knowledge is power. Few would disagree with that time-worn phrase and, as Publishing Software Company’s Steph Cope tells James Evelegh, it’s the foundation stone of a successful ad sales operation.
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