Like many publishers, the Evening Standard is working hard to expand its first-party audience data and to monetise the insights this will bring. Philip McMullan talks to Ciar Byrne about the publisher’s developing data strategy.
JPIMedia said Digital+ subscribers at The Edinburgh Evening News and Yorkshire Post are to be served ad-free news articles, with the feature to roll out across all its titles at a later date.
Ahead of Valentine’s Day, Marks & Spencer has partnered with Metro to promote its range of Valentine's Day flowers.
Cavai, a conversational advertising cloud, has launched conversational video, which it describes as a ground-breaking format designed to maximise engagement within digital advertising.
The integration of cybersecurity and IP protection specialist White Bullet with 4D Context Outcomes Engine - a division of Silverbullet - is now live.
Google’s parent company, Alphabet, posted 4th quarter figures ahead of expectations on both top and bottom lines, with revenue up 32% y-on-y at $75.33bn, and profit up to $20.64bn from $15.23bn.
Jane McFarland has been appointed Associate Editor (Fashion, Luxury & Beauty) of Grazia magazine.
Partnership management platform impact.com has announced 48 new hires in the first month of 2022, as well as plans to appoint over 500 new members of staff.
Midland News Association has promoted Kim Hazel to head of advertising.
Immediate Media Co has announced the appointment of Julian Lloyd Evans to lead its UK advertising teams in the role of Chief Revenue Officer.
Members of the advertising industry have criticized Google's "indecision" over the replacement for third-party cookies.
The Association of National Advertisers in the US has urged the Federal Trade Commission to resist calls to ban online behavioural targeting, arguing data-driven advertising benefits consumers as well as advertisers.
The latest AA/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected.
The competition prize gives advertisers a free multi-platform campaign worth over £500,000 across dmg media titles, and one Lumen attention study.
Brand Metrics, a technology company which works with publishers to demonstrate the effectiveness of digital advertising, has announced it is to continue its longstanding partnership with the FT.
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