COMMENT
AI – let’s not waste it
James Evelegh's editorial from today’s edition of InPubWeekly.
Audience/circulation
News
Catholic Herald chooses ESco for subs
ESco, a publishing services bureau, has announced that the Catholic Herald joined as a new client in December.
News
Simon Redlich elected onto IFABC Executive Committee
Simon Redlich, ABC’s Chief Executive, has been elected onto the Executive Committee of IFABC (the International Federation of Audit Bureaux of Certification).
TOP TIPS
Paid Content Strategies - Ten Top Tips
As the quest for cash in digital media gets ever more frantic, the call for a renewed focus on reader revenues keeps getting louder. Peter Houston, author of the InPublishing Guide to Paid Content Strategies, presents ten top tips for creating a succ
News
Air Business introduces new Customer Experience Director
Air Business, a supplier of global mail, fulfilment, distribution and subscription management services, has appointed Lenka Booker as its new Customer Experience Director to ensure customers remain at the heart of all processes and future planning.
News
Intermedia expands management team
Intermedia Brand Marketing, a provider of circulation marketing and distribution services, this week announced a number of internal appointments.
COMMENT
Up close & personal
James Evelegh's editorial from today’s edition of InPubWeekly.
News
News Scotland makes marketing appointments
News Scotland – publisher of The Times Scotland, The Sunday Times Scotland and The Scottish Sun – has appointed Carol Wyper as its new group marketing manager.
News
NFRN welcomes Lego Star Wars magazine decision
A trial that saw Lego Star Wars magazine distributed to multiple retailers first has been halted, after complaints from the NFRN.
News
Readly enters Dutch market
Readly, the global subscription service for digital magazines, yesterday announced its entry to the Netherlands and further expansion of operations in Europe.
News
Immediate Media chooses Air Business for international distribution
Air Business, the global distribution, fulfilment and subscriptions management company, has won the contract to provide international distribution for Immediate Media Co’s special interest magazine titles.
News
Newsquest unveils new LOCALiQ brand
Newsquest, the UK local media group, announced yesterday the launch of a new B2B brand as it accelerates its push into digital marketing services.
FEATURE
Is great onboarding the secret to reducing subscriber churn?
For marketers selling software as a service (SaaS) using a subscription model, the vital importance of onboarding has been understood for years. Today, writes Julian Thorne, more and more publishers are following suit and creating onboarding programm
SUPPLIER PROFILE
Big Publisher Functionality for Small Publisher Budgets
The challenge for many independent publishers, Perception SaS’s Andy Kirk tells James Evelegh, is that they are trapped in inadequate publishing systems – be it circulation, sales or content management – that limit their ability to compete effectivel
News
PPA Customer Direct Awards – winners announced
The 2018 PPA Customer Direct Awards were presented at the Jumeirah Carlton Tower Hotel London on Thursday night.
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