The world of subs marketing is changing rapidly, as content consumption habits evolve & publishers look to increase reader revenues. What should publishers be doing? We grab 5 minutes with Stuart Lacey, MD of Air Business Subscriptions, to find out.
BPA Worldwide and Centro have teamed up to offer a turnkey solution to deploy audience-driven advertising including audience extension and account based marketing (ABM).
The International Federation of Audit Bureaux of Certification has launched the Certified Media List, the first global list of more than 14,756 audited media brands from 19 IFABC member countries across the globe.
Beeline has announced that B2B publisher Samedan has selected them to provide a single customer view of all their data and to provide an ongoing circulation bureau service.
MPP Global, the creator of eSuite, a subscriber management and billing platform, has unveiled its enhanced Experience Optimisation capability.
BBC Gardeners’ World Magazine, published by Immediate Media Co, will be using paper wrap for mailing all subscriber copies from its October 2019 issue.
Saying you’re customer centric is one thing, being customer centric is another. Does it show in the things you do and the things you measure? Julian Thorne identifies five characteristics of truly customer centric publishers.
You won’t find many people who think that having a complete picture of your customer base is anything other than a good idea. So, why do many publishers soldier on without one, or make do with an inadequate CRM solution?
The Data Protection Network has announced a new award – The DPN Rosemary Smith Award for Responsible Marketing – in honour of Rosemary, who died in April.
ESco has just completed the migration of five brands from another bureau to ESco’s own subscription team for Emap Publishing.
The Guardian announced last week that it has reached 1 million YouTube subscribers on its main video channel.
ESco has successfully migrated NME and Uncut to ESco as part of the recent purchase by existing client BandLab UK Ltd.
Self Select now can offer UK and European publishers free publication distribution into Spain along the Costas with ‘Self Select Media’.
NFRN National President Stuart Reddish has thanked the publisher of the i for accompanying a price rise on its weekend edition with pro rata terms.
The Institution of Engineering and Technology chose AdvantageCS to power its webshop and sales order processing and went live in August.
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