Getting people to spend more time on your site and to do the things you want them to do, is what publishers are increasingly focused on. John Barnes looks at how you measure engagement, and then how you go about improving it.
A new automatic payment scheme to Smiths News customers when papers are “materially late” has been described as a major game-changer by the NFRN.
Does your CEO know what your subscriber retention rate is? The chances are, probably not. But, according to Julian Thorne, author of our Guide to Retention Strategies for Publishers, this number should never be far from his or her (or your) mind.
Well managed audience data is at the heart of every successful B2B media operation. We grab five minutes with Daniel Verrells, MD of Beeline Data Services, to ask him how publishers can make better use of their data assets.
Intermedia Brand Marketing, a provider of circulation marketing and distribution solutions, has announced a new partnership with pre-school magazine publisher Redan Publishing.
NFRN National President Stuart Reddish has applauded News UK for accompanying its latest cover price increase on the Sunday Times with pro rata terms.
Publishers are increasingly competing, not with each other, but with all the other calls on people’s precious time. We ask Readly CEO Maria Hedengren where she thinks the opportunities lie.
TNL customers are responding positively to the titles switching their plastic polybagging to an environmentally friendly, biodegradable wrap, says News UK.
Mediapro, a leading European broadcaster and multimedia communications group, has selected MPP Global’s eSuite to power the launch of their new international Canadian soccer OTT service, OneSoccer.
A sure-fire way of building magazine sales is to use social media to spot emerging trends and to then quickly create and launch new titles into the nascent sector, says Marketforce’s Christina Sequeira.
InPublishing has this week published the ‘InPublishing Guide to Retention Strategies for Publishers’, written by Julian Thorne.
Kiplinger has acquired the Direct-to-Publisher (DTP) subscription file from Money magazine, which Meredith Corporation recently announced was ceasing publication.
Newtrade has selected Beeline Data Services to manage their data and subscriptions operations.
The NFRN has expressed its disappointment that the latest cover price increases on two of Reach’s titles come with a cut in terms.
Readly, the Swedish founded digital magazine subscription service, has launched its service into the Italian market.
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