Gold Key Media say they are ensuring clients manage to stay in touch with their audience, whilst maintaining their audited circulation figures, by diverting copies straight to people’s homes and local retail locations.
With the restricted travel ban now in place and the entire country being encouraged to work from home, finding new audiences through the distribution of physical product is proving challenging, says Gold Key Media.
Gold Key Media have worked with publishers, suppliers, ABC, Local Authorities and central Government to gain approval for the safe delivery of magazines and newspapers directly to homes, maintaining audience reach and product trial objectives for their clients, says the company.
Chris Horn, Gold Key Media’s Managing Director, said: “Our teams have worked diligently and professionally and with incredible empathy to offer our clients a compliant and efficient route to market during these uncertain times. Through the range of options we have developed, including residential door drops, we are able to maintain both audience targeting and auditability making this a very viable and rewarding option for existing and new clients.”
You can find out more about Gold Key Media in our Publishing Services Directory.