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The Quest to be Everywhere
VIEW FROM THE STATES

The Quest to be Everywhere

“Be everywhere” is a mantra that's been popping up in interviews with magazine media executives — and, writes Karlene Lukovitz, perusing the weekly stream of new-initiative announcements from the majors confirms that this isn't mere hyperbole.

By Karlene Lukovitz  |  30/11/2013

2001: A Circulation Odyssey
FEATURE

2001: A Circulation Odyssey

Compare the job description of anyone in the publishing sector today, with the corresponding job description for the same role, ten years ago, and the degree of change is breathtaking. Neil Jagger, Group Newspaper Sales and Marketing Director of Trin

By Neil Jagger  |  30/11/2013

Listening to advice
COMMENT

Listening to advice

Are you open to advice? Or do you take it as some kind of affront or an irritating distraction? Or do you take advice on board, give it due consideration, and make changes where necessary? I like to think of myself as the latter, but normally I have

By James Evelegh  |  15/11/2013

Round Table: The Future of Subs Bureaux
REVIEW

Round Table: The Future of Subs Bureaux

Subs bureaux come in all shapes and sizes. Their outlook and experiences are as varied as the publishing industry they serve. Around the table at the end of July sat the MDs of some of the UK’s leading bureaux, invited by iSUBSCRiBE to mull over the

By James Evelegh  |  22/09/2013

Rock Sound – our social media strategy
FEATURE

Rock Sound – our social media strategy

Rock Sound magazine’s enterprising use of social media was recognised with a Media Pioneer award earlier this year. Publisher Patrick Napier describes how this small independent publisher uses Twitter et al to punch way above its weight.

By Patrick Napier  |  22/09/2013

Subscription Models across a Digital World
RESEARCH

Subscription Models across a Digital World

As the publishing business becomes more international, what can we learn from other markets around the world about how to market subscriptions? That question, writes Jim Bilton, lies at the core of a topical report from the PPA.

By Jim Bilton  |  22/09/2013

Jan-June 2013 ABCs: a media buyer’s view
ANALYSIS

Jan-June 2013 ABCs: a media buyer’s view

Print circulations continued their steady decline in the last ABC period, but, writes Jamie Higginson, the growing success publishers are enjoying across multiple platforms shows that the public still has a healthy appetite for magazine content.

By Jamie Higginson  |  17/09/2013

Supplier Q&A – How should publishers foster community and build engagement?
SUPPLIER Q & A

Supplier Q&A – How should publishers foster community and build engagement?

The Supplier Q&A for the July / August 2013 issue of InPublishing magazine was, How should publishers foster community and build engagement? It was answered by Oscar Carlsson of Cint, Andy Guy of Circdata, Andrew Perry-Smith of Linkz and Richard Step

By Supplier Q&A  |  23/07/2013

Come talk to us
SUPPLIER PROFILE

Come talk to us

Are you talking to Mail Publisher Solutions? If you are a consumer magazine publisher, particularly if you are targeting the female or middle England markets and want to acquire more readers, then, says MPS’s Tracey Hart, you should be! If you are a

By James Evelegh  |  23/07/2013

How to Talk to Social Media Users on Different Social Networks
FEATURE

How to Talk to Social Media Users on Different Social Networks

The social networks are where a lot of our readers spend a lot of their time, so clearly publishers need to be there too. But simply being there is not enough, writes Amanda MacArthur. You need to make sure you fit in!

By Amanda MacArthur  |  23/07/2013

Search – New Rules for the Same Old Game
FEATURE

Search – New Rules for the Same Old Game

With so much publisher focus now centred on apps and paywalls, it is tempting to think of ‘search’ as so last decade. Surely, it’s one less thing to worry about? This would be a mistake, writes Amanda Watlington, because the search game continues to

By Amanda Watlington  |  23/07/2013

Mike Ironside - interview
INTERVIEW

Mike Ironside - interview

With the plethora of new reading devices and the consequent audience fragmentation, the task of measuring readership has become a mightily complicated one. The National Readership Survey took a big step forward last September with the release of PADD

By Ray Snoddy  |  15/07/2013

Taking the Newsstand's Pulse
VIEW FROM THE STATES

Taking the Newsstand's Pulse

Amid a mood of growing urgency, writes Karlene Lukovitz, this year's Retail Marketplace conference (held in mid-June in Philadelphia) featured some notably frank discussion of the challenges facing the US newsstand business and what can be done to st

By Karlene Lukovitz  |  06/07/2013

Managing the Digital Channel
RESEARCH

Managing the Digital Channel

This time two years’ ago, writes Julian Thorne, the penetration of tablets in the UK stood at 2%. Now, it has cleared 20% and continues to rise fast - fast. Add in exploding smartphone usage and a constant flow of new devices and it all adds up to cr

By Julian Thorne  |  19/05/2013

Where content marketers go wrong – six top tips for brands
FEATURE

Where content marketers go wrong – six top tips for brands

Big brands are expanding their content marketing budgets, and using it to build a direct relationship with the consumer. Julia Hutchison looks at what the brands need to do to ensure that budget is well spent.

By Julia Hutchison  |  26/04/2013

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