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Audience/circulation

July-Dec 2013 ABCs: a media buyer’s view
ANALYSIS

July-Dec 2013 ABCs: a media buyer’s view

The latest ABCs show continued circulation declines, but the introduction of the new Combined Total Circulation Certificate has helped break the fall. Jamie Higginson tracks the trends and calls for better cross-platform metrics and closer collaborat

By Jamie Higginson  |  19/03/2014

Free daily newspapers
FEATURE

Free daily newspapers

Regional daily newspapers were once proud to sell 100% of their copies. Today, the London Evening Standard is totally free, and other big city dailies are starting to give thousands away. Steve Dyson reports.

By Steve Dyson  |  19/03/2014

Reaching the hard-to-reach
SUPPLIER PROFILE

Reaching the hard-to-reach

The world is full of potential readers, but how do you reach them? PressReader offers an exciting additional route to market which can place your branded content in front of many millions of new readers, and it costs you nothing. Nikolay Malyarov tel

By James Evelegh  |  19/03/2014

How to build your app subscriptions
FEATURE

How to build your app subscriptions

Despite all the hype, sales of digital magazines are still dwarfed by sales of print. But, critically, the digital channel is a growing one and, writes Jess Burney, publishers like Immediate Media are working hard to develop it further.

By Jess Burney  |  19/03/2014

The new old kid on the postal block
SUPPLIER PROFILE

The new old kid on the postal block

Publishers keep their suppliers and potential suppliers under constant review; are rates competitive, are we getting value for money, are they offering new services which can help us gain competitive advantage? Well, there is a major new player, albe

By James Evelegh  |  25/01/2014

The Quest to be Everywhere
VIEW FROM THE STATES

The Quest to be Everywhere

“Be everywhere” is a mantra that's been popping up in interviews with magazine media executives — and, writes Karlene Lukovitz, perusing the weekly stream of new-initiative announcements from the majors confirms that this isn't mere hyperbole.

By Karlene Lukovitz  |  30/11/2013

2001: A Circulation Odyssey
FEATURE

2001: A Circulation Odyssey

Compare the job description of anyone in the publishing sector today, with the corresponding job description for the same role, ten years ago, and the degree of change is breathtaking. Neil Jagger, Group Newspaper Sales and Marketing Director of Trin

By Neil Jagger  |  30/11/2013

Listening to advice
COMMENT

Listening to advice

Are you open to advice? Or do you take it as some kind of affront or an irritating distraction? Or do you take advice on board, give it due consideration, and make changes where necessary? I like to think of myself as the latter, but normally I have

By James Evelegh  |  15/11/2013

Round Table: The Future of Subs Bureaux
REVIEW

Round Table: The Future of Subs Bureaux

Subs bureaux come in all shapes and sizes. Their outlook and experiences are as varied as the publishing industry they serve. Around the table at the end of July sat the MDs of some of the UK’s leading bureaux, invited by iSUBSCRiBE to mull over the

By James Evelegh  |  22/09/2013

Rock Sound – our social media strategy
FEATURE

Rock Sound – our social media strategy

Rock Sound magazine’s enterprising use of social media was recognised with a Media Pioneer award earlier this year. Publisher Patrick Napier describes how this small independent publisher uses Twitter et al to punch way above its weight.

By Patrick Napier  |  22/09/2013

Subscription Models across a Digital World
RESEARCH

Subscription Models across a Digital World

As the publishing business becomes more international, what can we learn from other markets around the world about how to market subscriptions? That question, writes Jim Bilton, lies at the core of a topical report from the PPA.

By Jim Bilton  |  22/09/2013

Jan-June 2013 ABCs: a media buyer’s view
ANALYSIS

Jan-June 2013 ABCs: a media buyer’s view

Print circulations continued their steady decline in the last ABC period, but, writes Jamie Higginson, the growing success publishers are enjoying across multiple platforms shows that the public still has a healthy appetite for magazine content.

By Jamie Higginson  |  17/09/2013

Supplier Q&A – How should publishers foster community and build engagement?
SUPPLIER Q & A

Supplier Q&A – How should publishers foster community and build engagement?

The Supplier Q&A for the July / August 2013 issue of InPublishing magazine was, How should publishers foster community and build engagement? It was answered by Oscar Carlsson of Cint, Andy Guy of Circdata, Andrew Perry-Smith of Linkz and Richard Step

By Supplier Q&A  |  23/07/2013

Come talk to us
SUPPLIER PROFILE

Come talk to us

Are you talking to Mail Publisher Solutions? If you are a consumer magazine publisher, particularly if you are targeting the female or middle England markets and want to acquire more readers, then, says MPS’s Tracey Hart, you should be! If you are a

By James Evelegh  |  23/07/2013

How to Talk to Social Media Users on Different Social Networks
FEATURE

How to Talk to Social Media Users on Different Social Networks

The social networks are where a lot of our readers spend a lot of their time, so clearly publishers need to be there too. But simply being there is not enough, writes Amanda MacArthur. You need to make sure you fit in!

By Amanda MacArthur  |  23/07/2013

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